5 July, 2018
Cornwall Holiday Park has grown into one of the fantastic national institutions. Generations of families, by the turn of the century onwards, have abandoned Cornwall’s cities to go for two weeks summer holidays on the British coastline.
The Holiday Park had a rather humble beginning, essentially offering lodging, entertainment and food all under one roof, more frequently than not on the edge of a large conventional seaside town like Blackpool, Skegness or even Great Yarmouth. Trevornick
These holiday parks were quite popular with families searching for affordable holidays, in a time when overseas travel was expensive and unobtainable for a large proportion of the overall public.
However as overseas travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant Cornwall holidays no longer offered the value that has been such a unique selling point for lots of the parks that are popular. Together with the new found competition from ensured sun, cheap lodging, food and beverage, UK holiday parks came under increasing pressure.
The challenging times that faced the industry were certainly compounded by a change in understanding of the holiday park experience. When you mentioned holiday parks people started to consider the favorite TV series Hi-de-Hi and never ending rounds of knobbly knees competitions, donkey rides and crimson coat style amusement. Unfortunately combined with chilly and windy chalets and indifferent food!
The holiday park has however come a long way since its humble beginnings and at the past ten years the industry has seen a huge revolution in the breadth, quality and style of holiday parks available in Cornwall.
Like most UK tourism industry the independent and multiple holiday park owners started to see a reduction in the interest in their holiday offering. The park owners came up with a number of solutions to counter the understanding and the improve the quality of the holiday park experience.
Primarily the lodging was updated. Clients were no longer happy with basic facilities, so holiday parks spent millions on improving lodging facilities, from upgrading the rooms to creating penthouse flats with plasma TV’s, four poster beds and room service. This led in holiday parks giving a more upmarket feel to each of their lodging and provided customers with a much greater range of choice.
Second the amusement offering changed hugely. Some UK parks started to specialise in only offering special entertainment breaks. Leading comedians, shows and musical actions have begun to top the invoice and themed evenings leading to entertainment such as county western, 60’s revivals and dance and game breaks.
Thirdly the traditional three meals every day offering of parks has probably seen the greatest change. To accommodate to the change demands of holiday makers more and more parks have started to provide self catering choices instead of providing full or half board and charging extra for foods. A number of the bigger chain parks have gone even further and do not offer any catering, simply inviting the restaurants and fast food places to supply food on the Park. However, as the parks themselves possess diversified, offering different items to different holiday economies, so gets the catering, plus some holiday parks today make a virtue of how they provide three best quality foods all day.
One example of a company who remained before the match was Potters Leisure Resort. As Cornwall’s only Five Star Independent Park they had long been residing to high excellent infrastructure, catering and entertainment along with the first costs of the project have been rewarded with a reputation for high excellent holiday park experience.
But Potters are not the only firm offering high excellent park style holidays. A growing number of improvements in Cornwall are building the lodge style accommodation away from the standard holiday park centers of seaside towns. The inland lodge fashion improvements have moved away from the’playground’ picture and today provide champagne and hot tubs style breaks at a calm and secluded rural environment. With so much innovation in the industry holiday parks will continue to provide more of what exactly the holidaymaker needs and desires – a high excellent holiday experience.